Aurelio — Business Plan

A full rebrand for Aurelio, an urban, timeless and contemporary menswear label. The project redefines its visual and strategic identity around ideas of strength, permanence, design, quality and responsibility — preserving the classic essence of its original symbol while moving it toward a more minimal, sophisticated and current language.

The work includes a new logo and isologo system, typography, colour palette, brand manual, packaging, communication, strategic analysis and visual applications, building a coherent identity ready to grow across physical and digital environments.